Metalurgia 2025 will be the stage for a launch by Automatic and Weijing focused on finishing process services and part preparation for the foundry industry. The creation of the AW Auto Grinding brand is the result of the strategic partnership that unites these two major international names in a project designed especially to serve the Latin American market, with automatic deburring machines and high-standard technical services.
The foundry sector is experiencing a moment of intense transformation, pressured by the need to gain productivity, reduce operating costs and meet the growing demands for quality and safety. AW Auto Grinding brings to Latin America a powerful combination of strength, precision and flexibility. More than supplying machines, the new brand places specialized service and technical support close to the customer at the center of its value proposition, ensuring that each project is monitored in an efficient and personalized way.
Deburring is a critical step in the casting process. It is the moment when the blank receives the necessary adjustments to reach the final standard required by the market. In many companies, this step is still performed manually, which represents high ergonomic risk, waste of time and variation in quality.
With AW Auto Grinding’s automatic deburring machines, customers can count on consistent quality eliminating manual labor variations, superior productivity with reduced cycle times, and equipment robustness and durability ensuring greater return on investment. In addition, there is the gain in operational flexibility by adapting to different types of parts and demands and safety for operators by reducing physical risks associated with manual deburring.
What consolidates this differential is not only the technology used, but also the brand’s work philosophy of being by the customer’s side at all stages of the process, from need analysis to after-sales and service provision.
QUALITY SERVICES AND SOLUTIONS
Even before the official launch and the provision of services to the Latin American market, AW Auto Grinding already has successful cases in Brazil. Customers who have implemented automatic deburring machines already attest to concrete gains, such as reduced operating costs, increased productivity, superior and consistent quality in parts and improved working conditions and operator safety.
These results confirm that AW Auto Grinding’s proposal is only promising and validated by practical experiences in the sector. The arrival of the brand in Latin America represents much more than the introduction of new equipment. This is a strategic move to accelerate automation, modernization and the availability of technical services for foundries in the region, promoting greater competitiveness in an increasingly demanding global market.
By offering robust machines and specialized technical support services, AW Auto Grinding contributes to companies reducing costs, increasing efficiency, and meeting international quality and sustainability standards, essential elements for those looking to expand their presence in the foreign market.
ABOUT AW AUTO GRIDING
The strength of AW Auto Grinding is directly linked to the solidity of the two companies that have combined their skills to make this brand viable. Automatic is recognized worldwide as a manufacturer of foundry equipment, with emphasis on products of innovation, high performance and excellent cost-benefit. Weijing, on the other hand, has built its reputation for solidity and reliability in providing solutions for automatic deburring.
Combining these complementary experiences, AW Auto Grinding arrives with a complete portfolio already validated by national customers who report expressive results in efficiency and quality. The launch at Metalurgia 2025 marks the beginning of a new phase, in which companies cease to act in isolation to consolidate a joint identity, with an exclusive focus on automatic deburring machines and services in Latin America.
